If I have to remember it, the system’s not complete
What solopreneurs get wrong about hustle, and what to do instead.
There’s a myth in solo business building: If you’re forgetting things, you need better discipline.
Truth is—you need better systems.
Memory is a Bug, Not a Feature
Your brain isn’t a hard drive. It’s a whiteboard in a rainstorm. Sticky notes. Calendar scribbles. Random alarms.
If you’re using your memory to run a business you’re not scaling—you’re juggling knives blindfolded.
Mental tabs cost memory.
They make you reactive, not strategic. You start building from stress, not for scale.
The Brash Rule
“If I have to remember it, the system’s not complete.”
That’s the rule.
Simple. Brutal. Freeing.
If publishing a blog post requires your brain to remember four follow-up tasks? You don’t have a business—you have a checklist cosplay.
Brash doesn’t operate on reminders. Brash operates on automation.
Build the Loop Once
Blog goes live? —> Post auto-syndicates to Medium, Blogger, Tumblr, and Facebook.
Print-on-demand order ships? —> You get a Slack ping and a Shopify status change.
Newsletter scheduled? —> Notion updates your campaign board and logs your content streak.
No decisions. No remembers. Just flow.
Tools WE Trust
Want to build like Brash? Start with these:
Notion — The command center. Everything lives here.
Zapier / Make / N8N — The invisible intern. No complaint, no PTO.
Any.do — The whisper in your pocket.
Brash Digital Dispatch: Helping you build bold systems. New drops daily. #StayBrash